Like all good forecasts, take them with a pinch of truth and a grain of perspective.

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👋 Hello group buying, growth in digital services, a bubble on the ASX, YouTube passing Facebook in online platform time, an ad fraud scandal and much more.

Like all good forecasts, take them with a pinch of truth and a grain of perspective.

As Andrew Lang says, “An unsophisticated forecaster uses statistics as a drunken man uses lamp-posts — for support rather than for illumination.”

Brands

The ‘digital versus physical’ experience is a thing of the past and brands are rapidly reshaping their digital services to meet accelerating consumer preferences. In 2021 we expect brands to launch more digital services and…


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From humble beginnings on the Gold Coast, Princess Polly has grown into a leading and 100% independently-owned retailer with global reach and they’ve expanded their team to over 200 people across their two offices in Burleigh Heads, Australia and Los Angeles, USA.

Achieving Princess Polly’s level of digital domination in the fiercely competitive fashion industry is no easy feat. In this case study, we unpack the strategies and tools Princess Polly uses to grow their brand and how they acquire, convert and retain customers online.

The Early Days of Princess Polly

Princess…


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Brooklinen founders Rich and Vicki Fulop had (quite literally) been resting on their million-dollar business idea their whole lives.

The idea was to offer a simple solution to buy beautiful, luxury-grade sheets at an accessible price-point, delivered straight to your door.

Turning a simple everyday household item into an aspirational lifestyle brand probably seemed like a challenging feat a few years ago, but through the right technologies, great products and strong customer experience the Brooklyn-based direct-to-consumer brand Brooklinen is living proof that it is possible

In this case study, we take a deeper look into Brooklinen’s impressive growth story and…


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What is Happening?

Google Discovery ads, introduced at Google Marketing Live in May 2019, have been rolled out to all advertisers globally.

Discovery campaigns from Google are very similar to demand generation ads from Facebook. Google uses a visually impactful, native ad format that is targeted based on audience data rather than search intent.


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What is Happening?

US Retail sales were down 8.7% in March, the steepest decline ever recorded. While in April, ecommerce enjoyed unprecedented growth.

However, it was the growth in consumers choosing buy-online-pick-up-in-store (BOPIS) orders that was most surprising (+200% year on year).

Over the past week, Adobe, Shopify and PayPal released key data on the health of ecommerce:

  • 📈 Adobe found that ecommerce grew sequentially by 49%
  • 🛒 Shopify announced gross merchandise volume increases of 46%
  • 💵 PayPal on May 1st had its largest single day of transactions in its history

What Does it Mean?

For retail, the impact of significant global unemployment makes it difficult to…


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What is Happening?

Loungewear and sleepwear are not new trends. Retailers were experiencing growth in demand prior to COVID-19.

However, demand in this category has accelerated as consumers are wanting to work from home in comfort.

According to a new study in the UK, the two weeks between March 24th and April 7th 2020 saw a significant increase in online sales of casual clothing.

From data analysis of over 16,000 retailers, loungewear was the most the popular ‘lockdown clothing’ category, seeing a 433% jump in consumer demand compared to the previous year.

What Does it Mean?

Lean into the comfort economy because sleepwear has now become a…


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Global consumer spending in mobile apps and games during 2020 will suffer only marginally as the result of reduced purchasing power brought about by COVID-19.

According to the latest data, a sizable increase in app downloads for industries like remote work, education and grocery apps will drive app install growth for the early part of 2020.

Despite decreases in downloads for ridesharing and fast food apps, mobile app spending globally will continue to grow and is forecast to double by 2024.

Insights:

  • 🌏 Global spending on mobile apps is projected to reach $171b by 2024. (2x the $85b in 2019).


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What is Happening?

Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19.

On a recent conference call (📕 see transcription here) with investors John Donahoe, Nike’s CEO, discussed the 4 strategic pillars to its Coronavirus response.

📦 Containment

The first phase of Nike’s response to COVID-19 involves containment of the outbreak.

In this period, stores are closed and Nike pivots wherever possible to provide digital services to consumers that will be spending a lot of time indoors. An approach that has already proved successful in China, Japan and South Korea.

When stores in these markets were closed ecommerce growth remained…


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👉 This article is from Gallantway. Subscribe on our 💻 Website and 📹 YouTube

A new generation of disruptive brands are shaking up retail in a massive way. D2C or direct-to-consumer brands are built on a business model that minimises the middleman and you guessed it — sells direct to the consumer.

Powered by the growing ease of global distribution, some of the DTC darlings that have set the precedent globally have been the likes of Warby Parker who turned the eyewear industry on its head; Casper who developed a bed-in-a-box concept; Hims that brought some vital men’s health and…


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👉 This article is from Gallantway. Subscribe on our 💻 Website and 📹 YouTube

These are Allbirds. The unassuming sneaker made out of the finest New Zealand Merino Wool that has won over the feet of millions worldwide.

In this case study, we take a deeper look at how Allbirds acquire and convert their customers online. Let’s get started.

Gallantway

Gallantway is a growth firm that applies our Growth-as-a-Service model and capabilities in data to make more money for our clients. Gallantway.com.au

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